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IBM Global Study: CMO challenges

January 25, 2012

IBM Global CMO report for 2011 reports 4 key challenges for Marketeers

IBM recently released a comprehensive study: IBM CMO Study(From Stretched to Strengthened: Insights from the Global Chief Marketing Officers Study). it’s a good report, however, I doubt most will be able to leverage it. Note: I think it’s a good report, however, it has so much valuable insight – 72 pages, that consuming this report effectively is going to be a challenge for most individuals and hence organizations. That’s the reason I visualized it. Read my blog post about this here.

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From → Visual Thinking

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