IBM Global Study: CMO challenges
IBM recently released a comprehensive study: IBM CMO Study(From Stretched to Strengthened: Insights from the Global Chief Marketing Officers Study). it’s a good report, however, I doubt most will be able to leverage it. Note: I think it’s a good report, however, it has so much valuable insight – 72 pages, that consuming this report effectively is going to be a challenge for most individuals and hence organizations. That’s the reason I visualized it. Read my blog post about this here.
From → Visual Thinking